He's trying to write a "humorous" column. He missed the mark, but getting upset about that is a waste of energy.
In the end, who is it going to hurt?
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If once a man indulges himself in murder, very soon he comes to think little of robbing; and from robbing he comes next to drinking and Sabbath-breaking, and from that to incivility and procrastination.
- Thomas De Quincey