I guess I'm lucky. There are at least 2 LBS's in my area that aren't all about the techie stuff. To them, it's about riding. Folks at both shops ride, the closer one is a family-owned shop that's been around for more than 50 years. Both shops are helpful and focus on having fun riding. Don't get me wrong, both shops have some extremely serious riders in their clubs and, at least the closer one, the owner is a big rider too.