I want to get a Lime for my mom. She's got really, really bad allergies right now though and can't go outside without coughing her brains out, so it might not happen for awhile. I was telling her about the bike and how she doesn't have to shift and how she could put a basket on the front to carry her little dog around in it and she loved the idea. She asked how much it costs and I said, "Well, it's unfortunately kind of expensive. It's like $600." And she said, "That's not bad at all! I would spend that much."
I think, like the article said, that people who are totally detached from the biking world have this perception of bikes being incredibly expensive and intimidating. It seems like what they're doing is working, and I think it's great. Eventually, the cost will go down, but for now they seem to be piquing the interest of the market that they were shooting for.