Originally Posted by
andrewssohip
lifestyle branding is a marketing technique, it's about selling a "lifestyle" rather than just a product. who said i was talking about them taking my lifestyle?
No. You are half-right.
A product is called "lifestyle" because it's not a competition level product. For example, a Converse Chuck Taylors, Nike Air Force 1, and Asics Onitsuka Tigers are considered a "lifestyle" shoes because no modern athlete would actually compete wearing them.