Have to agree. I wipe the frame down after every ride. I Clean and lube chain from time to time. I like a clean chain, so I use a wax lube (White Lightning). When it begins to get dirty to the touch, I run it through a rag saturated with cleaner and reapply lube. Occasionally, I will get out the chain scrubber and do a thorough clean job. I also wipe tires down with a damp cloth and some dish washing liquid. I use a little rubbing alcohol on rims and brake pads, it keeps spokes looking shiney too. Once a month I place a drop of lube on deraileur moving parts. At least once a year it is a good idea to flip the bike over and dip a little lube in the cable housing, then run the bike through the gears to move it along the cable. Don't neglect your cleats. I use SpeedPlays, so a litte WD40 for cleaning and a drip or White Lightning on the springs. Never walk in them without cleat covers.