Many people will tell you a saddle has to be hard to be good. They will give you some kind of nonsense about sit bones etc. etc.
I think a choice of saddles is very subjective. Some might not be able to stand a soft saddle, while others can't stand to ride more than a few miles on a hard saddle.
I own a Nashbar brand saddle which is actually a Velo saddle. It is a gel saddle and I can easily do 80 miles with no problems what so ever. I really like the saddle but for my next saddle, I am going to look at the Specialized ergonomic saddle. I have heard very good things about this saddle.
P.S. Please use capital letters at the beginning of sentences. No caps makes text very hard to read.