I've never had cable TV. I do have broadband internet service through a local cable company, but that's it.
I think CATV companies are going to go nuts to retain customers though, as more and more people check out other options, such as digital TV.
There are some decent shows on network tv, and besides that, I'm a Netflix guy. It's just easier to order up something from Netflix, and have it show up a day or two later.