Originally Posted by RacerX
?? That's odd. I've always thought the DURA-ACE name sounded more DURA-ble (DURA-able ACE -i.e. the best, ace pilot, etc). Ultegra sounds like ULT-imate GR-ouppo or something.
i dunno why that's the association that gets called up in my head when i think about ultegra...i think a lot of it has to do with how the word sounds when it's spoken, as opposed to the root words. ULTEGRA!!! just sounds like some big burly guy with his fist in the air and then going HUH!@!! the -TEG- i think is what does it. hard T sound, with the hard G...i dunno...my brain works funny.