I started wearing mine for two reasons first to support the LAF and second to support Lance. Now it has a whole new meaning for me . Livestrong is a new mantra for me and my family, 2 weeks ago my 71 year old mother had an aneurysm and just before she went in for her surgery I slipped it on her wrist telling her to live strong. She has finally come out of her coma and hopefully is on her way to recovery. Now not only do my family wear them but many of the care givers at the hospital are wearing them in her support. I really do not think anyone out there is wearing them as a fashion statement.