well originally wasn't the whole debate about mods deleting the info/prices of bike goods at wholesale? compared to other enthusiasts (i.e. cars, motorcycles) wholesale prices of stuff is not deleted in their forums, and is not as secretive. that was the whole original point (i think) dutret was arguing which i agree with.
i also don't think that if the wholesale prices were known, every bike shop customer would expect to pay wholesale price + $10. i'd bet that most people in SSFG are online shoppers or buying most their bike parts online.