supply and demand...
in any business it's assumed that they are getting it for a cheaper price than what they are selling it for. if people are willing to pay it, then power to the business....
when i worked at a clothing store which sold it's clothes for 2x as much as a competitor with literally the same products (im sure some of you can guess where i worked in highschool), i asked the manager why and he literally said to me , "as long as girls/guys keep walking in with their parents credit cards, and are buying shirts for 40$, there is NO reason for us to lower our prices..."
talk about infalted prices...look at the clothing industry...
supply and demand...