Maxway is a third-party manufacturer. You have to establish a business, get a merchant account, set up shipping lines, etc., in order to get a frame from them. This is why the group buys get organized through IRO or Bikes Direct, these guys are already working with Maxway.
Another thought - why do you guys try to get another IRO GB organized? You know, same as the first? It's the off-season, which is when Tony said he wanted the next GB to be.