It was kinda weird. The Bosberg was on sale for one day last week for $1899 and I found a 10% off coupon which dropped it to $1710. But then I got $190 in bonus points which I just bought Speedplay pedals, Cateeye wireless and carbon cages for only $24 after my points were redeemed. These are items I needed anyway to finish the bike out so total cost of bike essentially dropped to $1520 the way I see it.