The concept, possibly, is at least as "old" as a video game called Kinetica, which came out for PS2 back in 2001:
http://www.gamespot.com/ps2/driving/kinetica/index.html
Did you see him shout a warning to the pedestrian at 2:03 in this video linked earlier?
http://www.youtube.com/watch?v=fTGqIixx1qM