One issue is that GE sold their small appliance division a bizillion years ago to Black and Decker, who has had some Chinese company make them for them. Black and Decker bought the GE small appliance name for a 25 year period which is about to end, so GE small appliances will disappear soon just like GE\RCA TV's did. Your right though, they do have some products made specifically for them by the big names just like many other places, only instead of putting the Walmart name on it, they leave the manufacturers name on it for better marketing.