Originally Posted by
mrbubbles
Eww.... I pronounce (and all other mtbers in the North Shore) it "sch"ram, as the "sch" in schwinn, I have heard sss-ram, but not too common. People who say "Ess-ram" are corrected to say "sch-ram", but not that it matters. Pronounce it how you feel like it.
Got this from the mountain thread I mentioned above, and Pete, and the SRAM FAQs:
Q.What does SRAM mean?
A.SRAM is the conglomeration of our founder's names, Scott, Ray and sAM. The initials provided a simple way to come up with a corporate name that could be trademarked and directly translated into languages other than English. It is not pronounced S-RAM, SchRAM, or SkRAM. Just SRAM.