Re: brifter pricing. Here are a couple of retail cost data points.

1. Colorado Cyclist current catalog ("Holiday 2007"):
Dura Ace STI 10-speed Double $475
Ultegra STI 10-speed Double $370
Record-QS Ergo 10-speed $310
Chorus-QS Ergo 10-speed $265

Note: Shimano STI triples are $20 additional.

2. Performance current web site pricing (these are special sale prices)
Dura Ace STI 10-speed Double $399
Ultegra STI 10-speed Double $299
Record-QS Ergo 10-speed $329
Chorus-QS Ergo 10-speed N/A