Originally Posted by
Garfield Cat
I think pronunciation is a regional thing. Even common words like insurance, a 3 syllable word, can be spoken differently depending on where you're from.
The founders of Cervelo (Vrooman and White) tell their staff to let customers say the name any way they want.
It looks like it should be "Chur-vay-lo" if you're pronouncing it in an Italian way. The local dealer here (Oklahoma City) says "Sir-vel-oh."