Chris,
I agree! I see it all over the place. Words like please, thank you and your welcome are hardly used. So many people seem to be in their own worlds.
A member of my staff about my age mid 50's recently told me she enjoys working with me because I say Good Morning to her everyday. I see the samething at work, people come in and walk right by you as if you don't exist. These are not just anyone, or someone you see every once and a while. These are people I see everyday, work with, etc.
And yes, you are correct stopping for a rider who maybe in trouble is the right thing to do.