They could apply the whole eXtreme ad philosophy where everything is eXtreme because eXtreme is a buzz word and it'll sell if it is eXtreme. Tampax eXtreme flow. Of course eXtreme would be in a font that looked like lightning bolts or something. The commercial would be some pissed off punk rock girl yelling at a bumbling cashier "Hurry up!!! Damn it! Don't you know how to work that register?!" and the narrator chimes "a new product designed for you eXtreme lifestyle, new Tampex X-treme." and fade to black as you hear punk rock girl belting and flooring the cashier. I should be in marketing.