They're ugly, but they're affordable. Basically the concept that they're running with is that they're ordering team-level kits without the team, and selling them off at near-team/wholesale prices
to anyone who wants them. They get free advertising, you get high quality goods on the cheap. It works out for both parties so long as you, the customer, is okay with the graphic (which, considering how some people ride Cannondale with as-many-logos-as-they-can-fit-on-there and other NASCAR like blatant rolling billboards, should be fine)