OLN is not the right vehicle for cycling. They couldn't even sell out their advertising for the TDF as Lance went for his sixth win! Remember the DR Chipper/Mower spots during the TDF? I've always know these as P/I (per inquiry) and used to fill unsold air time.

Maybe Discovery will be better, but I think the best network for cycling coverage would be ESPN. If only they'd get their heads out of their butts and realize how many new viewers they could attract with cycling coverage. Yeah, the sports barflys wouldn't care for cycling but the airtime of most races is mornings/early afternoon so it could work.