Look I don't think falls under bling. pure race. Colnago is Blings purest form.
Orbea I would consider semi bling - cervelo are race bikes. The finish on Cervelos were always suspect up until recently. Cervelo would often have runs in the clear, also the alignment of the decals used to be noticeably un even. these are not very bling characteristics. But the construction of the bike was always strong and fast. I think most people see a white bike like the LOOK and think bling.