Mercx said it, Treefox.
But the fact that you would take time out of your Christmas Holiday to chastise others on what they want to spend their money on concerns me more than people upgrading their bikes.
There's nothing wrong with lusting, or even buying stuff as long as you can afford it. I have absolutely zero hobbies other than biking. Wife's car is paid for, my truck is close. House situation is great and I am set with a good start on retirement, all at age 27. If I want to spend the rest on bike stuff, why not? It's not hurting you. Just ride your bike.