Originally Posted by
ThinLine
I just read at Competitive Cyclist that BMC signed a deal to acquire Assos of Switzerland. The story states that BMC wants more of a noteriety in the pro cycling channels.
No word on what may happen with assos clothing but the team (BMC) will sure look spiffy in assos.
I hope to god they don't start chinese manufacturing for their clothes, which will then put them on par with wal-mart spandex.
your reading comprehension needs some work.
Swiss M&A. We love Switzerland for a lot of reasons. Toblerone and Lindt; the fact that you can buy absinthe in the Zurich airport duty free; the way Johan Museeuw won the '96 World's in Lugano in a rapturous haze induced by his 85% hematocrit; and, of course, BMC bicycles and Assos clothing. Given how tiny-yet-nonetheless-industrious Switzerland is, perhaps it shouldn't have come as such as surprise when the rumor spread this week that the folks behind BMC Bicycles acquired Assos.