I like to tell men that drink too much that it converts their testosterone to estrogen and they then get feminized. (pointing out the big drinkers wherever we go)
Then I print the information and throw it on their desk.
Then I move on to trans fats and erectile function.
lol you have to take one thing at a time.
But, I always start with sexual function, they seem to respond to that.
Oh, fat produces estrogen too.