I bought a BD a few months ago and have been very happy with it. I've commuting to work on it 5 days a week and doing most of my shopping with it. Comparable bikes were going for 300-400 more, more than a 50% increase. Obviously a better deal.

But, if you're an idiot, mechanically declined, someone who shys away from IKEA cause screws and dowls scare you (or worse, pays to have IKEA assemble their furnture), not because the furniture is for the most part crappy, stay away from BD. You'll have a hard time putting the bike together, and when you do, you probably didn't do it right. When something probably goes wrong or breaks cause you didn't something right, you'll curse them. Go to you LBS and have them **** you. You'll get a fuzzy feeling inside (not that feeling!) for buying in your hometown, but you'll probably drop at least $50 on bike 'schwag' or extra BS they say you need everytime you go back for free service.