yeah, well soccer players are being targeted to wear helmets too. Randy Swart of the BHSI mentions that basketball players have a high rate of head injury and could benefit from wearing helmets but he's also realistic in that he mentions that it's concerned people that are going to make a difference in getting people to wear them, not need, but concern.
There's a lot of money to be made in getting everybody to wear helmets, so why not? There's the question on the effectiveness of people wearing them though. Hockey head injuries are up since mandatory use of helmets, football players receive concussions on a regular basis and it's been proven that the one of the most devastating injuries to the brain (DAI - that concussions are a mild form of) cannot be prevented by a helmet
So the question remains, if 90% of head injuries happen to people who fall, are in motor vehicles or are involved in assault, why are we so concerned with cyclists wearing helmets when so many more could be prevented by wearing helmets in cars, in bars, when ascending or descending ladders or stairs, or walking down the street?