Since buying Pacific Cycle in 2004 we have learned a
great deal about the bicycle industry and have found it to be a true value
driver for Dorel. We are committed to pursuing this sector, and this important
transaction will position us globally in a most material way. Dorel recognizes
the importance and potential of the Independent Bicycle Dealer channel and is
purchasing Cannondale as the first step to become the world's number one IBD
player. Cannondale will be the crown jewel of this new Dorel division, which
will seek additional such growth opportunities."
Meaning : We ran Schwinn into the ground after IBD would not stock them if ****mart , had them on the shelves.
We know that we make good money at this , so we are trying a new angle to get in, and if it works we are buying more