This is exciting.

To create a national bike movement, like the article mentions, we need to change the attitude of this counrty toward bicycling. Lance, while he's a superstar, was just a road racer. Most folks can't strive for that, and, more importantly, won't change their car-centric world by it. But if Lance becomes a transportational cyclist who sells and advocates commuting bikes, then the people can be like Lance! He could make Fred cool. Fenders, racks, lights--Fredisms--could be cool! I love it.

To do it right though, he needs to deal in well equipped bikes. It sounds like he will. This makes my day.