Originally Posted by
urbanknight
You're reading the price tags. The shop probably NEVER offered it at MSRP, but they'll list it as marked down from MSRP so you think you're getting a huge discount. Performance and Nashbar are the best examples. They always sell the Bell Alchera helmet for $39-45 depending on their mood, yet it always says "reg $84.99". They have NEVER sold it for $85 and neither have most local bike shops.
No it was offered at MSRP at the bike shop. It was a bike I was looking at, and it still had the original sticker on it with a red marker line through the MSRP price.