Drop the worthless Flash and integrate Flash elements where appropriate, providing a usable alternative for those who may not have it.
Make the site more usable by utilizing a more intuitive navigation structure that allows the user to find the information they need as quickly as possible.
Provide more useful information about your products. I find better information about your saddles at sites like walbike.com and Harris Cyclery.
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"Let us hope our weapons are never needed --but do not forget what the common people knew when they demanded the Bill of Rights: An armed citizenry is the first defense, the best defense, and the final defense against tyranny. If guns are outlawed, only the government will have guns. Only the police, the secret police, the military, the hired servants of our rulers. Only the government -- and a few outlaws. I intend to be among the outlaws" - Edward Abbey