1) get rid of the noisy flash intro. it's unnecessarily loud/annoying.
2) design a product that isn't tacky or made of dead animal skin.

honestly, your site reminds me of 2001.
a good start might be to hire a web designer who's familiar with the concept of usability (or at least taken a design theory class or two... ugh).
leave the tacky flash for sites about kid's cereal and super hero movies.
in other words, Keep It Simple, Stupid.

*ed: whoever designed your shopping page should replace the doofus that does the rest of the site.
this is the only section of the site that didn't make me think of nickelodeon.com.