I agree with most of the chris kind marketing "drivel" I think it makes sense. I think that I'm gonna get a chris king headset when my current cane creek dies. I agree that it seems like a bad idea to have the balls run inside the frame. however, I have never heard of anyone ruining their frame with an integrated headset. Its probably ok for a few seasons, by then the aluminum frame that I will probably have the Integrated headset on will have cracked. heh. just makin' fun. I love spouting marketing drivel.