here's the criteria - three towns, one north jersey, one central jersey, one south jersey. Each one being a town that that particular regions riders could relate to, if not actually ride through. I'm in central jersey, and I could relate to Edison and Princeton both, even though I don't ride through either.
It doesn't even have to be the town that cyclists ride through most, so long as it is a cycling town, and easily identifiable as being from that region. I suggested just doing north, central and south jersey, but they want to do it by town/city right now.
As far as what bikewire is, its basically facebook for cyclists.