Somewhere a designer for Obey put together a concept of a bike that represents Obey's brand. If you like it, get it. Sure you could get a better bike, but this bike is very unique. Don't ask for people to feel the same way you do, they won't. I havent seen one of these on the street yet, so its not as lame as a Langster, IMO. I kind of like the bike. Buy it if you can afford it.