"The Billyburg scene has changed, said Annaliese Griffin, who contributes to a blog called Grocery Guy. “Having a cool cheese in your fridge has taken the place of knowing what the cool band is, or even of playing in that band,” she said. “Our rock stars are ricotta makers.”"

If by "bothers," you mean, "caused me to laugh so hard I almost snarfed my utterly uncool, sub-$8-a-pound coffee," you nailed it. But seriously, it bothers me because some people can find a way to make anything suck by making it snobby and exclusive rather than fun and inclusive. It's the same thing that anti-conversion snobbery does to biking and silly clothing and hairstyles do to hanging out.