I usually ride alone, or chase the folks who drop me. I've been trying to get some of my friends into it, but they all want to ride TO somewhere.

The typical situation is:
ME: Hey, wanna go for a ride?
THEM: Where we going?
ME: We could head south, I guess.
THEM: Hey, I've always wanted to see chinatown.
ME: Ya, we can see where we go from there!
THEM: (locking up in chinatown) What? You want to stay on your bike? I wanted to see chinatown!
US: Wow, they eat those stinky ass turtles and frogs?
ME: We should have just kept riding.

So, yeah, my friends look at riding as a tourist event.
I ride alone most of the time.