That's pretty funny, but not at all true. Honjos are $79 at Velo Orange. That includes all the aluminum and stainless hardware required to mount the fenders. Yes, they are about $40 more than an SKS or a Planet Bike Cascadia, but Honjos tend to be slightly more durable and they look fantastic. $40 really doesn't go very far nowadays so putting that towards a nice set of fenders you can enjoy for a few years is something to consider. They are a b*tch to install correctly though, and they don't play nice with "euro-style" repairs stands such as the Park PRS-20 or the Minoura RSX.

Anyhow, if you order Honjos, consider ordering from Velo Orange. They have the extra long ones that don't require a mud flap to provide fantastic coverage (see attachment).

If you're not convinced that an extra $40 will buy you an extra bit of happiness, as a user of Planet Bike Cascadia fenders, I will echo that they're great because they're long enough (especially the front one), durable enough (for daily commutes), and easy enough to install (comes almost fully assembled). If you get them sized properly for your tires, you can really run through entire patches of water without getting much, if anything, on you wet.