The common French pronunciation of "Peugeot" is IPA: [přːˈʒo]. In England it is usually pronounced /ˈpɜːʒoʊ/ "PERzho", while Americans pronounce it /puːˈʒoʊ/ "pooZHO" or /ˈpjuːʒoʊ/ "PYOOzho". Peugeot cars have been given the nicknames: 'pug' and 'pugs' in the UK. In Malta some people pronounce "Peugeot" as PUGU. In those parts of North Africa that were colonised by the French - Algeria, Tunisia and Morocco - "Peugeot" is often pronounced in the same way as the word "bijou" ("jewel"), both because of the sometimes indistinguishable quality of vowels in Arabic when translated into French, and through affection.