Originally Posted by cavernmech

The food isn't plastic.....just coated/sprayed/mixed/created to look like something it isn't. When you watch a commercial, and they have the product shot at the end, even the container is a hopped up special container. The labels are done up by pro graphics folks to look extra clear and bright. Each "Hero" container...and there are always at least 10.....cost about $500-$1000 each depending on the product. Dog help ya if you put as much as a pin sized mark on it. Reee-diculous.