I like it, but you do have to replace it more frequently than some other tapes. In the past I've ridden cotton tape and the satin finish nylon tape (Benotto?). Back then I usually wore cycling gloves. I don't wear cycling gloves these days unless I'm out for a long ride. Of course sometimes I go on long rides spontaneously, and the cork tape has just enough cushion to allow me to ride glove-free comfortably for hours. If it were any thicker and spongier I don't think I'd like it.

The cork isn't water proof, but it seems to dry out quickly. It stays on just fine, but after a few months the heavy use areas start to show some wear. YMMV, but after a year (if not earlier) you will probably want to replace it with a new clean roll. So if you don't mind re-wrapping your handlebars once a year it's great stuff... especially if you like to ride without gloves. If you usually ride with gloves, I'd go with a more durable wrap. I really like the cotton with shellac look.

I'm just about to replace my cork ribbon as a matter of fact. I like to replace it in the late Spring.

Sean