From what I have read about the program, its focus is on the novice rider that may not have the training or skills sets to ride to work on a regular basis. It provides them with a foundation, so they have the confidence to commute to work by bicycle. So, it does not seem to be the incentives that are the most important part of this program. What is important is the League of American Bicyclist training and the suppport an encouragement of the program.