Wow - I never knew that shop (Braxton in Missoula) was quite that cool. There was a bookstore where the shop was last time I was in Missoula. They never were too popular with the locals, as I recal - a lot higher end stuff than anyone in town was willing to pay. But it was a University town with a lot of trustafundians coming in with really nice bikes that were promptly stolen. If you knew the right people, a really nice MTB was not hard to find. I don't think I ever saw a fix there, and very few road bikes. Touring wasn't a local thing, so we didn't go to that shop much (it was about a mile away from where I grew up, on south ave)... I rode past it all the time in middle and high school.
Weird how biking makes the world small again, isn't it?