Eh. I think the simple truth of it is that people tend to disparage those who are different than them, and try to get people to look down on them. Are you fat? You're a self-indulgent slob. Are you fit? You're a "health nut", mentally unbalanced. Are you religious? You're a fanatic. Not religious? You're a godless heathen. Work lots of hours? You're an obsessive rat-racer. Leave at 5 every day? You're a slacker. You'll never get the world to stand up and cheer, no matter how hard you try, so instead of trying to create some movement or initiative or whatever, as the author of the article seems to be trying to do, just live your life according to values that make sense to you, and don't fuss when you're not greeted with roars of approval.