I went through a fitting. It took about two hours. The guy who owned the bike shop is about my age (maybe five years younger) and has been fitting bikes and working as a mechanic for national cycling teams for years. He wouldn't sell me the bike unless I agreed to a fitting. (No extra charge for the fitting.)
This was the fifth moderately expensive bike that I have bought in the last 20 years. None of my other bikes were fitted (although I did read and try to fit them myself). The very first time out on my new, fitted bike was a BIG eye opener.

I will never buy another new bike without a fitting!