Yes, I have a King. Several, actually. No, it's not for bling sakes. I have a bike that's had one for 20 years. For me, it's the philosophy of the company. The world would be a better place if more companies had the corporate ethics King does. They reuse and recycle more than any company I know. Last I heard they had 8 recycling containers and one for trash. They support the local economy. They pay a living wage. In short, they are one of the most conscientious companies of any industry I know of. You can read more here.

That what makes their stuff worth it to me, at least.