It is true that commuting by bicycle does have a bit of an image problem - but I'm not convinced it's the bicycles themselves that make it.

I have a coworker who also bicycle commutes occasionally on a Trek road bike. This thing has more streamlining, bling and carbon fibre than my steel tank could dream of. He carries his laptop (same model as mine) on his back for longer than I do for the ride - I put mine on a rack in the back if I can help it.

He goes fast, I go Fred. It's not the bike or the accessories that's the issue for others.

It all comes down to society in general. In North America, people are raised to know cars. They accept cars. Cars are part of the social fabric, status symbols, and the general infrastructure of urban living. Bicycles are for us nuts, children, and poor people - and that's where the perception problem comes in. It doesn't help that most people see bicycles in the toy section of Walmart.

The bike the OP posted is, for better or worse, a specialized racing bike - the average person will never see one, and if they do - they'll be as flabbergasted by it as they are by a loaded commuter bike. They just don't understand why the rider isn't in a car.