My take on the OP's article is that the hospital is having a difficulty with sufficient car parking and that the administration sees it as being worthwhile to spend a little cash on a variety of programs to see which one has the biggest bang for the buck.
In that case, the cost of the 100 bicycles is probably peanuts compared to the cost of a new parking garage or having to move the whole hospital. The bicycle program might not be all that successful, but the total effect of all its similar programs might be just enough to save a large sum of money.
I wonder if you can pick out the bike you want. Perhaps the surgeons can order up a Pinnarello each.
