I was just wondering, what's the image of different bike brands? What's the adjective you think of when you hear a brand? For example, the images of the following brands for me are:

Trek - mainstream, widely accepted by both beginners and elites, the Nike of bikes
Cannondale - pricey, American
Marin - San Francisco, laidback
Giant - functional, not trendy
Bianchi - Euro
Specialized - hip, cultish